Casacuberta is a family real estate company with more than thirty years of experience. Due to a change in the sector and the younger generation of executives taking over, a brand evolution was needed. Casacuberta’s solid and diversified portfolio of acquisitions includes high end prime location properties in large European cities, comprising assets ranging from hotels and residential to industrial and logistical sectors. Casacuberta is specialized in design and execution of redevelopments with significant technical complexity, offering thus a high upside potential. Transform, contribute and improve, to create added-value, each development being completely unique.
The website had to project a corporate image consistant with the values of transformation and contribution. On top of this it had to show the different projects in all its specifity and splendour. The website treats each project as a specific case study with a tailored content. To show the greatness of each project, big importance was placed on art direction and photography, with well-balance symmetries and great detail with framing.
Providing a branded content strategy was also an important pillar of the brand evolution: the most important projects were accompanied by interviews to each architecture where views, interpretations and reflections behind the work from each architecture were shared, conveying the essence of Casacuberta: transformation leading to added value.
The result is a website that reflects soundness, high-end, beauty and the right balance between class and modernity.
You can go and check it at www.casacuberta.com
Photographer partner: The Ortiz.
Copy partner: Ana Navarro.