Chill is a premium medical Marijuana subscription service. They collaborate with highly experienced farmers, providers, and collectives to source the best cannabis products available to patients across California. Their mission is to tap into the healing and enhancement properties of this vibrant flower, and connect communities with the finest, safest, easiest, and most reliable source for medicine.
Rather than focussing on over-used imagery of Marijuana leaves we created an identity that feels premium without being overtly associated with Cannabis. A continual single line creates the ‘C’ logo allowing for long, smooth blends of color. The Posters and print collateral use fine gradient lines to create smoke, along with the tagline ‘Chill, everything is going to be fine’, referring to the quality of the product and also it’s effect!. A neutral color palette, minimalist design and black on black print processes help speak to the premium quality and exclusivity of the product and Chill’s customers.
Find out more at verychill.com