Cue

Cue is a health tracker that goes beyond tracking your steps and weight. With Cue you can accurately home-test for Testosterone, Fertility, Inflammation, Vitamin D & Influenza. Lab-accurate results are sent directly to your iPhone. Cue’s Smart Recommendation then allows you to proactively tune your diet and exercise.

We created the identity, iconography, product branding and App. The identity is derived from the shape of the product. The simplicity of the design is a direct representation on how simple this product is to use. The iconography is designed to sit with the product logo, all based on a square. Bright modern colors were chosen to distinguish each test and set up a very simple system to allow for more tests to be added in the future.