Enric Corbera, an Institute for emotional learning, needed an audio-visual piece to position their Bioneuroemotion© method.
This video needed to show Bioneuroemotion© as a way to understand and solve our personal problems, finding our inner well-being. This theory is based upon the belief that our inherited culture and upbringing determine the way we think, feel and act. They influence our life to a great degree, and influence enormously how we view our relationships.
We tend to repeat our actions automatically, without prior thought. The key idea was to use the loop as a visual concept. We are all familiar with loop and glitch repetitions. They are everywhere in the Internet meme culture.
We used this convention to show the frantic repetition acts of our main character. A sudden break in the loop leads to a sudden awakening.
Creative and Film Direction: Mucho
Production: Petra Garmon.
Music Production: Miquel Coll