We assigned each brand a unique identity, merging them with a shared aesthetic balancing modern and classic elements. To this end, we developed a custom typeface, Fálado, influenced by Barcelona Modernism and classical instruments. We revamped artist representation by commissioning illustrator Berto Martinez to create watercolor portraits in a modern style.
Supported by a tagline, “Live the Classic,” the new identity resonated well with their audience and attracted new listeners.
