One of the most iconic elements of Raimat is their historical innovation. That is why they have worked on a series of experimental wines, thought exclusively for sommeliers and experts from the world of wines. Their purpose is that sommeliers can discover the relation between Raimat and the experimentation they have been working on for years. A product based on research, on new methods of creating and elaborating with the exact proportions of each feedstock, always bearing in mind their essence: the innovation. Discovering a wine which is the outcome of trying, failing and rediscovering.
The information of each bottle is different, so the production of serial labels was not possible. That is why we designed a standard modular label which is stamped on manually and has been specifically structured in order to facilitate the classification of each product. This provides the label with a description of both content and uniqueness of each bottle. The fact it is modular enables us to show the name of the wine, the variety, the year, the level of alcohol and the numbering of the bottle. There is also a space provided for comments where the oenologist can give details for each product.
We also show the wine-growing experiments by wrapping the bottle in an illustrated paper with botanicals. Finally, Raimat’s crest has been reinterpreted by illustrating it in the same way as the elements on the paper to relate all of them to the historical tradition and innovation of the brand.
Illustrations: Marta Zafra
Photography: Vidal Orga