We were asked to create the naming and identity for a new cold pressed juice company starting in Barcelona. The first of its kind in the city.
We wanted to express the love and care behind these fresh fruit and vegetable juices (they only last for 72 hours), while representing the technological and industrial processes (cold press is a rather new technique that requires expensive machinery). The design system uses two overprinted layers: One contains the brand, the other has the name of the product with a strong and identifiable shape used to differentiate the products. There are three types of products: juices, a detox system and a series of milks.