Illustrating brand values for a tech giant
Together with Hey and PayPal, Mucho created PayPal’s new illustration system—a system that compliments and expands upon PayPal’s brand identity. Building on PayPal’s value proposition of being a fair, safe and inclusive financial network, Mucho crafted a single line approach that symbolizes how PayPal connects people to their money and to each other.
Whether it’s communicating intricate processes, or conceptual brand values, the system’s flexibility makes it easy for every illustration to feel coherent and uniquely PayPal.
Mucho and PayPal continue to work together to extend the system across PayPal—from business templates to product integrations.
Animations by Alex Palazzi Corella.