Terra de Tapàs is a small, family-run brand that uses traditional methods and locally sourced ingredients to makes artisan produce such as jams and calçots sauce. The company believes in making high quality, natural food and has a strong connection with where they are from. Their relationship with the land and nature, combined with the personality that the products have, are what defines the business.
These qualities led us to look to popular culture for inspiration for their labels. We collected some common sayings that are linked to the region and played with them a little bit so that they not only represented the character and nature of the area but also the products themselves. In addition, we added a color code, based on the color of the contents, to make each product easier to identify. This helps to draw attention to the things that matter most: what is inside, the way it tastes and, the care with which it has been made.
Photography: Vidal Orga