Oylo is an IOT cybersecurity company working to protect essential infrastructures. They use technology in innovative ways and resilience techniques to guarantee permanent feed of water, electricity, gas, petroleum, nuclear energy, health or transportation.
To create its brand identity, we designed with the Oylo team a value structure which placed trust as the main purpose. Trust is an attitude that must be nurtured. An invisible and impenetrable circle reflected accurately this trust attitude, which included a zen approach to the control of fear. There is a safe space, and the outside space, where threats, chaos, risk and panic lives, and no one is protected. This circle provides calm, order and tranquillity, leading to a state of trust and confidence.
The whole brand and communication strategy is also based on another key idea. In the IoT cybersecurity sector, to explain your capabilities is to show off your secrets and thus a possible source of threat. So the none of the real capacities and know-how of the team could be used as content. This eliminated the possibility of a branded content strategy, common for B2B businesses. And so we followed an approach of mystery and awe. A strategy based on emotional hyperbole and inaccessibility.
This circle represents the Oylo space for trust, and throughout its brand identity applications, it just appears when different formalizations ‘attack’ it. In this manner it shows the brand never stops training, it is active, it is always testing its resilience, it is innovative. The manifesto video expresses the same attitude through a narrative of contrasts in an emotional tone: peace or chaos, fear or trust. This visual language also evokes the universe of technology, innovation, artificial intelligence, science and engineering.
Visual FX studio partner: Trizz
Web Interactive design partner: Edu Cabola.