Blonde is the name for a beer
La Rubia is a small bar in the Raval quarter in Barcelona. Its name, “the blonde”, meaning both light beer and a blond haired girl, marked its identity since it was decided to place it on the spotlight of the brand visual identity, by creating an allusion to the character.
The brand visual language revolves around patterns representing the elements that would shape the look of this character, coloured in black and white: a long blonde hair, a leopard trouser pairs and a chained necklace.
The selected font also evokes slimness and length, like the long hair of a blonde haired girl.