The bra Brand
Founded in 1962 by Andrés Sardá, a textile engineer with strong family ties to the Catalan textile industry, this prestigious lingerie and swimwear brand has a reputation for exceptional design and craftsmanship. Feted by fashionistas and featured in the world’s leading fashion magazines, their products are sold across the globe. We were invited to refresh their communication materials and more specifically, to express the same level of quality, elegance and originality found in Andres Sarda products.
We have been collaborating with them for several years now, working on a wide range of projects aimed at reinforcing the brand’s credentials as an international luxury brand. Our work has encompassed everything from product launches, brand publicity, limited edition releases and flyers for in-store Christmas packaging, to a re-designed identity – launched to mark the brand’s 50th anniversary – and a sumptuous book celebrating the life and work Andrés Sardá.
Our intention: to generate a rich and sophisticated identity while remaining bold and inventive, eschewing the cold, homogenous approach adopted by many high fashion labels.