In recent years, auctioning antiques has changed from a local to an international business. Balclis recognized this opportunity and is the leading Spanish auction room in the international market.
To keep abreast of these changes we were commissioned to completely redesign their brand. This included creating a new tagline: The value of time.
The new identity reflects the value of antiques in an elegant and contemporary way. The corporate elements have been crafted using special finishes and materials. The process of buying and selling was reviewed, making the experience more visual and understandable to the user, both in print and online. A visual language created from textures, colors and angled forms, creates a flexible system that highlights the objects on sale.