Both is a corporative communication agency based in Barcelona. With a strong specialisation in people, culture and innovation, Both ranges over PR, consultancy, solutions, content creation but also event productions. Due to their powerful believe in the connection between the internal and external communication to humanise organisations, a new brand expression was needed.
Based on the idea of linking this two worlds, we used the ampersand to develop the logotype which stands out as a symbol for the brand visual language across all its applications. As a key to join different an dual concepts, we used this symbol to enhance all the values of the company: humanity & technology, inclusive & hybrid, disruptive & emphatic, thinkers & doers.
We came up with a new naming and a whole identity which gathered experience, strategy, emotions and beyond. Furthermore, we represented concepts ambivalences through opposite images which, at the same time, generated a new visual narrative when joining them together.