From clip to project, from mark to icon
Clippings is an all-in-one platform designed to help deliver interior design projects. It is a new tool that streamlines the process of furniture and product procurement, delivery and installation for architects and interior designers.
Mucho teamed up with creative director Balwant Ahira and the Clipping’s management team in order to redefine the identity and create a wordmark and symbol. This was all driven by the new brand strategy, communication and product strategy of this thrilling new platform.