Value
Meaning
Future
Designed
Work Design_&_Construction

Clippings

Clippings, a comprehensive platform for interior design project management, sought to redefine its identity to echo its brand strategy and product offering. To achieve this, Mucho collaborated with Clippings and Creative Director Balwant Ahira, crafting a fresh brand identity, wordmark, and symbol.

Clippings endeavoured to create a distinct identity that would underline its commitment to streamlining the process of furniture procurement, delivery, and installation for architects and interior designers. A visual representation that could effectively communicate their unique selling proposition and align with their progressive platform was the need of the hour.

Working alongside Balwant Ahira, Mucho designed a fresh identity that encapsulated the brand’s mission and value proposition. This involved developing a distinctive wordmark and symbol, which resonated with the brand strategy and product strategy of Clippings. The successful collaboration resulted in a visually compelling representation of the brand that not only enhanced its visibility but also enriched the overall user experience. Motion graphics added a dynamic element, further underscoring Clippings’ innovative approach to the interior design process.

09 clippings web
Pictograms
Pictograms
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