An icon for the young driver
Daniel Juncadella is one of the most promising European young talents in motorsport today. He has recently been selected as the official Mercedes driver for DTM and test driver for The F1 Mercedes team. Therefore he had to improve both his personal brand and the way he communicated with his growing fan base and the press.
We created an elegant and solid symbol based on the 2 initials of his name (D and J) in the shape of a curve and an arrow. This new brand will be applied to merchandising and various marketing materials. We also developed a new website integrating a visual language that captures the glamour of motor-racing along with the thrill of a young up-and-coming talent.