Filmin is an online movie platform. It is targeted at cinephiles: people who are truly passionate about the silver screen and want to have fun, learn more and, most importantly, watch movies and television shows whenever they want no matter where they may be. It is vocal, has an opinion and is not afraid to share it. Filmin is also a propositional platform. It does not have everything but does have movies for everyone. It selects its catalog based on publishing ideas, and this sets the tone it shares with its subscribers. Thus, when redesigning the brand, we had to keep sight of the fact, while considering all those aspects, that Filmin is simply good cinema, no matter what type it is or how specifically it is consumed. That is why all design decisions sought to capture something of the spirit of the classic cinephile experience and combine it together in a modern way.