Fundació Ared fights for a specific type of inclusion, which is the re-entry into work life and society of people who suffer from social alienation, particularly previously incarcerated women. The influence and traction of the foundation sparked several initiatives and new products that were not initially linked to the mother brand. However, given the importance of the work done in all the initiatives, a new and unified identity was built to serve as an anchor for the Ared world.

Illustration by Arianne Faber

Motion Design by Gimmewings