La Fundació de l’Esperança is the home for of all of the social responsibility programs that the bank “la Caixa” offers.

The challenge was to create a graphic identity that would differ itself from from the bank offices, and generate a visual language that would feel urban and representative of the neighborhood. To achieve this we referenced the iconography of traffic signage, street art and protest visuals. The result is a positive and understandable visual code (40% of the population in this neighborhood can’t read). The salmon color gives the “fundació” a very unique look from any other office.

The graphics were created using wooden type and then photocopied onto coloured papers and vinyl for the windows. All techniques that were easy to implement and cheap to produce.