Fundació Formació y Futuro
Fundació Formació y Futuro
Translating progress and aspirations into a brand
Fundación Formación y Futuro is a non-profit organization whose purpose is the training of people who aspire to exert a positive influence on society, promoting integrity, the spirit of service, professionalism and responsibility, having more than sixty years of experience in the formation, management and development of educational entities.
Progress is the distance that separates us from a better world, our commitment to the future and excellence. This is why the concept of progress was what we considered the main idea the brand identity should pivot on. Since the company name formed a three F’s contraction, the angular form of each F creates a stair, representing improvement and progress, meeting the mission of the foundation. Angles also reflect flexibility and evolution.