Standing out by simply saying less
InForm is a residential design and construct company established in 1996. Facing ever-increasing competition and tough economic conditions, InForm appointed residential architects Pleysier Perkins to oversee a rejuvenation of the company’s design range specifically, and to review all aspects of the brand more broadly.
Working in close collaboration with both the architects and client, we established a straight forward brand strategy with simplicity and consistency at its core. The elegantly restrained system has been implemented across printed, digital and environmental forms.
UnFold is a publication conceived to share the stories of InForm’s clients, and to provide insights into the firm’s processes and culture. Case studies are combined with key staff and supplier profiles to reflect the unique nature of InForm’s approach to residential design and construction. Our comprehensive scope includes writing, editing, planning, design and production supervision.