Inside Source has 25 years’ experience planning and perfecting office spaces. They work with clients such as Facebook, Box, Shutterfly and Tango. In 2014 Inside Source merged with Young Office. They approached Mucho for a rebrand, realizing that their existing logo and identity didn’t reflect who they were or what they did as a company.
Our concept was to create a logo and brand language created entirely out of geometric shapes. The shapes in the logo create an abstract “IS” informed by architect drawings and furniture typically found in office spaces. We then used these same shapes to develop a custom typeface, iconography and illustrations.
We worked with Reed Words to create the tagline “Inspiring Work” as well as messaging for the website, animation and trucks. We also worked with Bureau of Visual Affairs to design and develop their website.