Kilimanjaro began as the dream of an African optician living in London. A lover of art and photography, he wanted to launch a magazine “as big as possible”, with the size playing a reference to the magazine’s name.

The energy was there; all that was left was to define the editorial plan. We designed the graphics for the magazine and assisted the founder in defining the editorial plan.

The idea was to bring together creative persons from a variety of fields (photography, illustration, contemporary art, literature) on one single topic (recycling, love, hope) like a curated gallery exhibition, but on paper: Kilimanjaro.

In close collaboration with the printer, we defined the largest format possible. The magazine is voluminous, with a physical presence to match its image. The typography on the cover is done according to the issue’s subject mater, and an image is made.