Branding for insurance startups
Koble is a startup created by the Wefox Group to offer programming services for insurance companies.
In times when technology is a great ally, but also a big disruptor, the insurance market has suffered big changes and created a resistance to its advantages. It was the perfect moment to develop a backbone app for digital insurance, a service to lower the barrier to craft digital services within insurance. Koble developed just such a platform, and asked Mucho to produce a brand that would champion the new paradigm in insurance.
We came up with a moving brand capable of spreading the idea of meaningful connections when it comes to insurance, humans and programmers.
Data: sexy & fun ;*
Insurance and programming could look a little bit boring, so our goal was going beyond to create a playful and meaningful brand language for [k] koble. We brought together copywritting and code so that the koble team could have fun and communicate the brand in an easy and accesible way.
[< (makes_data. sexy_&:fun) ;]