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Koble

Branding for insurance startups

Client

  • Koble

Industry

  • FinTech & Investment
  • Tech

Services

  • Brand Identity
  • Digital

Insurance, Developed

Koble is a startup created by the Wefox Group to offer programming services for insurance companies.

In times when technology is a great ally, but also a big disruptor, the insurance market has suffered big changes and created a resistance to its advantages. It was the perfect moment to develop a backbone app for digital insurance, a service to lower the barrier to craft digital services within insurance. Koble developed just such a platform, and asked Mucho to produce a brand that would champion the new paradigm in insurance.

We came up with a moving brand capable of spreading the idea of meaningful connections when it comes to insurance, humans and programmers.

Packing code

For the logotype, we realized there was an opportunity to blend the particular language of programming with one of the main functionalities of the tool kit, packaging code. And voilà! On top of that we wanted a simple, agile and seamless solution. Could you have a logotype and a simbol all in one? The answer is yes. Meet koble’s bracketed [k].

Data: sexy & fun ;*

Insurance and programming could look a little bit boring, so our goal was going beyond to create a playful and meaningful brand language for [k] koble. We brought together copywritting and code so that the koble team could have fun and communicate the brand in an easy and accesible way.

[< (makes_data. sexy_&:fun) ;]

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