La Porteña is a bakery of Argentinian Empanadas based in Brussels. They elaborate high quality empanadas following traditional recipes as if they were made in Buenos Aires, an idea that is evoked on its brand motto: “Flavors from elsewhere in the heart of the Argentinian empanada”. The logotype comes from the geometric representation of this delicious take away meal along with a playful brand language, created from basic shapes that grants a premium look and feel with crumbs and textures playing a joyful role, allowing multiple patterns and compositions to be represented in every kind of application.