Le Carrousel is a contemporary district for iconic urban living. It celebrates the past, present and future artistry and creativity of Morocco with this coastal, family friendly development. Abu Dhabi based real estate developer Imkan Properties is currently working on 26 projects in six countries, with plans to expand further. Le Carrousel, located in Rabat, is one of the projects and is set to become “the city of light, capital of culture and knowledge” and the heart of the national development vision. It will be central in creating a new pulse for the city of Rabat.
Mucho developed its brand identity along with the naming of the complex. Round shapes with organic behaviour form the logo, with the vivid colors and subtle circle reminiscent of a carousel. The loop is the central idea in every aspect of the brand. We use it to represent unity, diversity and movement. A symbol with no beginning and no ending, like a mobile in perpetuum. It also serves functionally to depict the main path of the district, which connects its facilities like hotels, local markets and cultural offerings.