Mercat d’Idees is a BCD initiative that arranges sessions with investors to bring in investments in design projects. To represent the sale of ideas, we used the stereotypical light bulb image with a surprising twist. Every light bulb becomes the face of a potential participant, creating a compact image for the entire event. This image is diversified in different pieces with different solutions, some more iconic, some with a plot and some even crystallizing into an interactive video for the exhibition.