Ona

ONA is a boutique travel agency specialised in custom cultural experiences with private guides in Barcelona and Catalonia. Each trip is exclusive and it’s made uniquely for each type of client, understanding what each person needs according to their moment in life.

The experiences provided by ONA are designed in a responsable way – so clients can discover local luxury through art, history, gastronomy, music, architecture and landscapes.

The True North

Before anything, we created a tagline to summarise ONA’s business values: Tailored Travel Experiences.

We then used the 3 letters of the business name to create a symbol that is a compass – representing the choices that the client is able to make, defying their True North, the route and experiences they want to live.

Personalized, unique and memorable cultural experiences

The communication is based on photographic crops of the spaces that clients can get to explore through their custom trips, without showing exactly where this places are located, thus keeping the exclusivity of all the experiences.

The most intimate and personal detail

ONA needed a promotion object to give as a gift for all their clients. It had to be something that reflected the spirit of the company: Unique, local and luxurious.

For this, we choose the wine CARPI DIEM, a wine with a very limited production, elaborated in a 16th century family farm in the Tarragona region.

Then we create labels that could be customised through written messages, so that they were exclusively dedicated to each client and occasion.