Principia is an exclusive members only club based in New York. It aims to cultivate a community of busy professionals connecting through unique experiences. The elegance and sophistication of the club is represented through the logotype, set in Pistilli and engraved in bronze, along with a black and white color palette.

Once you become a member the logotype is never seen in full again. The exclusivity of the club is represented by just the 3 dots from the top of the ‘i’s in the logotype. The 3 dots are etched on membership cards, pens, water glasses and embossed on member stationery.