Activar la Cultural Local
Mucho partnered up with Transit Projects to create the book ‘Queremos Sonreír’. It explores a series of questions that aim to examine cultural practices that involve continuous citizen participation, and where the activations of a territory’s culture are revealed.
Mucho created the concept, design, and art direction for this book based on the idea that, as citizens, we want to feel heard. This was executed by designing the book jacket to resemble a protest banner, and highlight the key aspects of what we are protesting for.