A fresh brand for a supermarket chain
A Catalan supermarket chain wanted to change its name from Sorli Discau to Sorli. Mucho was responsible for the brand identity signage and wayfinding of the stores. The main idea behind the logo is rooted in the strawberry icon Sorli had been using for their discount program. We turned the ’S’ in Sorli into a strawberry by adding leaves. We also replaced the leaves to create a unique iconography system. These help navigate customers through the supermarket and add character to the interiors.