Sushiitto

Sushiitto, a Japanese restaurant chain with presence in Mexico, the US and Spain, sought our assistance to distinguish their brand in competitive markets, elevate their culinary approach, and reflect their fusion of Japanese cuisine with local cultural habits.

Services

Brand Identity Environmental Packaging Signage

Industry

Food & Beverage Hospitality

In response, we generated a unique visual language that extended beyond mere symbols and typefaces, covering everything from printed collateral to interior design. Drawing from the double ‘i’ in Sushiitto, we created an abstract symbol representing the interplay of two cultures.

This informed our photographic approach, generating engaging images capturing a Westerner’s perspective of Japanese culture.

Using these foundations, we built a distinctive brand language and implemented the new visual identity across over 100 restaurants worldwide.