Feel Good, Be Good
Brunch is becoming increasingly popular nowadays and is an excellent option to gather family and friends. And there were nothing more delicious than rebrand TheEggLab, a reference brunch restaurant in Barcelona, located in the Sant Antoni neighbourhood.
The idea was mixing the fun part of the fast food with the excellence of the gourmet gastronomy from around the world. Every dish has to be an experience.
After sessions and workshops held together with them, we defined the values and basic concepts that served to create a brand that communicates locally and globally, full of positivity with natural exclusive local food that make you feel at home.
It’s all about to feel good and be good at TheEggLab.
The graphic elements appear in line with the principles and values of the new brand. The logo, as well as the typography for headlines were inspired by vintage references and tasty fast-foods around the world. Secondary typography not only accompanies it as a contrast, but also as a functionality of a global and modern communication.
TheEggLab’s new colors offer fresh and comfortable possibilities, complementing the interior design of the physical space. These colors make you feel at home and can be applied in a variety of tones. We illustrated the brand mascot to add a fun tone and it has already become beloved by customers.
The tone of voice, structured in three languages, amplifies positivity and makes you feel good. From ready-made sentences, we played with differents meanings around the egg theme. And as an addition to all the elements, the photography details the tasty varieties of the food they offer.
And so we started to cook. The elements begin to integrate. Typography gains energy and unites with illustration to tell fun-filled stories.
In the interior space, we opted for tranquility. The color palette is applied punctually according to the color tones of the space. The restaurant’s menu offers side dishes, egg based food, fresh drinks and delicious desserts.
Communication takes a ride outside the restaurant, but it still makes you feel at home. Pieces such as t-shirts, tote-bag, customized shoes and stickers full of positivity complement the identity.
For social media, we create different levels of visual and verbal dynamism. We invite you to consider the simple things in life that make us feel welcome. A hug, a look at the sunset or simply a warm egg.
We designed the communications for all moments. Whether they are more energetic or peaceful, the important thing is to make you feel at home and above all, good.