Poster for “The Gravity of Ideas”, a tour of Australia by Mucho partner Rob Duncan, kindly paid for and sponsored by AGDA (Australian Graphic Design Association).
Rob talks about ideas and will be judging the 2018 AGDA Design awards.
“Ideas require taking something familiar and giving it a twist to make it novel—but sometimes as designers we take for granted that what is familiar to us, is familiar to everyone else too.”
“We believe that having offices in different locations, with our designers working and living in those environments, allows us to understand the complexity of international branding projects. By using this ‘collective intelligence’, we are able to solve complex strategic problems for clients large and small on a global scale,”
Illustration by Jules Julien