A narrative for trust in cyber security
In the era of the Internet and IoT everything is connected. This makes infrastructures more efficient and smarter than ever, but also more vulnerable given that one single failure can damage an entire system. For this reason, cybersecurity is one of the sectors that grows the most in the world today.
This scenario is even more sensitive in the context of critical infrastructures, those that affect more than 1,000,000 people, such as nuclear power plants, airports, water distribution systems, or the logistic system of mega-companies such as Mercadona or Amazon.
Oylo protects those essential infrastructures through technology, continuous innovation, and resilience techniques to guarantee permanent feed of the most crucial essential needs of today’s society.
When Oylo approached Mucho to design its brand, the first step was clear: to understand the industry and the company’s capabilities in order to be able to build a compelling brand values structure and brand promise. These strategy pillars were defined in close collaboration with Oylo’s founding team through a specific methodology designed accordingly.
While most actors in the business talk about fear and thread, Oylo put trust at the core of its brand values and value proposition. Oylo is in the cybersecurity sector but in the trust business. For this reason, the baseline “Trust Engineering” was created and has a prevalent role in the brand communications.