Never-ending pursuit of perfection.
We incorporated the spirit of the Unno team to create a brand that represents the disruptive and innovative design of their products. An iconic brand.
The Unno logo is based on the bikes’ geometry. Like the frames, the letters combine curved and right angles with weights that are meticulously balanced.
We also adapted the logo to the two sides of the frame in an innovative way: regardless of side, the two versions are fixed horizontally with the same angle. Each one designed to achieve a unit of weight and visual slope.
The photographic art direction represents Unno’s narrative of being the best version of oneself. Scenes like enjoying the ride and the connection with nature increase the brand’s human tone. These images are combined with studio photographs showing the bike’s technology and design.
For the colour palette, we used black and white together with a metallic orange in order to represent the brand’s values. Orange evokes power, confidence and high-energy. It symbolizes strength and vitality. The tone has a particular shine like the metallic colours commonly found in the automotive world.
