Logo Logo
  • Work
  • Strategy
  • Sharing
  • About
  • Shop
  • Contact
  • Work
  • Strategy
  • Sharing
  • About
  • Shop
  • Contact

Unno

Go all out

Client

  • Unno

Industry

  • Industry
  • Sports
  • Tech

Services

  • Brand Identity
  • Tone of Voice
  • Type Design

Over the past ten years, Unno has been one of the most innovative projects in the global mountain bike industry.

We developed values and visuals that create a new brand experience. Unno is all about finding and being the best version of oneself through a unique riding experience with nature.

Stand for the ride.
Be unique & Go all out.

Never-ending pursuit of perfection.

We incorporated the spirit of the Unno team to create a brand that represents the disruptive and innovative design of their products. An iconic brand.

The Unno logo is based on the bikes’ geometry. Like the frames, the letters combine curved and right angles with weights that are meticulously balanced.

We also adapted the logo to the two sides of the frame in an innovative way: regardless of side, the two versions are fixed horizontally with the same angle. Each one designed to achieve a unit of weight and visual slope.

The photographic art direction represents Unno’s narrative of being the best version of oneself. Scenes like enjoying the ride and the connection with nature increase the brand’s human tone. These images are combined with studio photographs showing the bike’s technology and design.

For the colour palette, we used black and white together with a metallic orange in order to represent the brand’s values. Orange evokes power, confidence and high-energy. It symbolizes strength and vitality. The tone has a particular shine like the metallic colours commonly found in the automotive world.

Go all out

“Go all out” is the spirit to encourage people to seek a personal and energetic ride. It’s a unique lettering made by the calligrapher Oriol Miró.

The tagline further develops the brand’s tone of voice and visual, most notably in campaigns.

We look forward to hearing from you. For new business, please contact the closest office directly. For general enquiries, please email us: info@wearemucho.com
San Francisco

+1 415 546 1399
sanfrancisco@wearemucho.com

466 Geary Street, Suite 500
San Francisco, CA 94102

Melbourne

+61 414 867 860
melbourne@wearemucho.com

Office 3, Level 2
358 Lonsdale Street
Melbourne VIC 3000

Barcelona

+34 93 481 40 89
barcelona@wearemucho.com

Morales, 27K
08029 Barcelona

Paris

+33 (0)1 73 71 58 20
paris@wearemucho.com

80 rue Taitbout
Square d’Orléans
75009 Paris

Copyright © 2023
  • Terms
Subscribe
Logo