Embrace Complexity
Gain Insight
Design Value

Welcome to Mucho Strategy

Brand Strategy

Meaning makes brands. Powerful ideas do not come out of the blue. Creativity follows strategy as this follows analysis. Mucho approaches branding by aiming at the core of any human endeavor: its values. Our ultimate objective is always the same: to align brand values, teams, communication, context and business model.

  • Market intelligence & consumer insight
  • Brand analysis
  • Research & benchmarking
  • Data visualisation
  • Brand positioning
  • Brand architecture

Brand Narrative

Essentially, brands are conversations. This conversation – facts, emotions and culture – is the brand narrative that will guide the brand’s communications and marketing decisions. We craft narratives by generating value structures out of the brand’s vision, analysis and business objectives.

  • Brand narrative
  • Visual narratives
  • Naming
  • Baseline & taglines
  • Tone of voice
  • Brand key messaging
  • Personal brands

Brand Management

Implementation and communication are keys to consistent, versatile and effective brands. From the deepest understanding of the brand’s essence and visual universe, we help our clients to communicate their values and share their vision through images, brand behaviour and visual content.

  • Brand Activation Strategy
  • Content Direction & Planning
  • Instagram Brand Expression
  • Artistic Curation for Brands
  • Brand Hub & Guardianship
  • Change Management
  • Registry
At Mucho, strategy and design are always connected. We have developed several methodologies to approach specific projects and challenges, all of them sharing the same principles:

Images make cultures

We use our expertise in design to put ideas into images that fuel emotion, forge brand cultures and generate value.

  • Movistar: A distinctive visual language to put the audience at the core of the action.
  • EIF: Repositioning the European Investment Fund with color and attitude.
  • Casa Bonay: A unique positioning crafted out of collage.

Thinking is Collective

We work very closely with our clients to truly understand their objectives and nuances. Mucho integrates the brand’s leaders and teams in its methodologies to add their knowledge and insights throughout the project.


  • Cuatrecasas: Reshaping the identity of Europe’s leading 100 years old business law firm.
  • Paradigm: Creating a single brand strategy and promise, following multiple acquisitions, for a California healthcare company.
  • Levi Strauss & Co Europe: Turning inclusion and diversity into a brand that engages with all LS&Co teams across Europe.
  • YoSoy: Rebranding a FMCG category leader upon honest brand values.

Local everywhere

Every place on Earth is local. Our 5 offices across 3 different continents gives us a global vision while allowing us to be local, everywhere.

  • Barcelona
  • Melbourne
  • New York
  • Paris
  • San Francisco


  • The Ocean Race: Rebranding the most legendary race around the world.
  • Venmo: Conception and design of the leading peer-to-peer digital payment app brand debit cards.
  • Telemadrid: Repositioning Madrid’s regional public broadcasting corporation brands, putting madrileños at the core.

Beyond expectations

To work intimately with a diverse range of clients is a continuous exchange of knowledge. We are determined to excel in every project and take every client’s brand beyond the expected, to a territory only the disruptive and ambitious will reach.