ISGlobal is an internationally acclaimed research center based in Barcelona, with an overarching mission to eradicate malaria in developing countries. The challenge for us was to construct a unique identity and visual language that genuinely reflected the center’s innovative approach and commitment to its cause.
The result was an identity deeply embedded in a series of graphic codes and colors, a visual narrative that emanates the center’s robust character.
The color orange takes a central role in the identity, symbolizing energy, warmth, and the intensity of the center’s work.
The complementary palette, assigned to distinct areas of the center such as opinion, analysis, and training, further enhances the overall visual story.
This typographic personality, harmoniously interacting with striking imagery, succinctly embodies the unique spirit of ISGlobal, promoting its vision and purpose to a global audience.
