Pedro Mucho Designer

Pedro’s Give Me 5!

5+3 essential recommendations from a Mucho Designer. Brazilian graphic designer with focus in visual identity, editorial and typography. Very curious and critical. He comes across as a serious person, but he’s lovely. From musical, political and sociological themes to children’s candy. The person who eats the most in Mucho.

A logo for America


by Alfredo Jaar

Alfredo Jaar is a Chilean visual artist based in New York, famous mainly for his installations in which he combines elements of photography, architecture and theater. In 1987, When he created the original billboard, the relationship between the US and Latin America was a bubbling political and cultural issue. Today, that issue has reached a boiling point – becoming a hot excuse for hatred and bigotry, fear and loathing – as extreme nationalism and xenophobia are injected into the nation’s bloodstream by Donald Trump. For Trump, this IS America – and he wants to build a wall to keep it that way.



The Sacrifice

by Andréi Tarkovski

The Russian master belongs to that small lineage of filmmakers who generate almost more interest in art scholars than in moviegoers. Perhaps because of the pictorial value of his long frames, his way of telling emotions through contrasts between light and shadow, or the strong weight of certain traditions of Christian art in his images. “Sacrifice” (1986), his film testament, works as a magnificent example of this twinning between the worlds of cinema and art.




Stedelijk Museum

Visual Identity

by Mevis & Van Deursen

The 2012 visual rebranding of Amsterdam’s Stedelijk Museum was designed by Mevis & Van Deursen, and includes a website, publications, newsletter, stationery, and posters. The S-shaped logo is based on Union, a typeface designed in 2009 by Czech-born Radim Peško.




Michel Foucault’s Panopticon


The philosopher and historian Michel Foucault, in his work Watch and Punish (1975), studied the abstract model of a disciplinary society. In it he theorized on the government of citizenship and the performance according to rules of coexistence, more or less agreed and accepted by society as a whole, was carried out by various agents throughout our lives. Thus he inaugurated a long series of studies on the panoptic device.



Paulo Mendes da Rocha


Belonging to the generation of modern architects led by João Batista Vilanova Artigas, Paulo Mendes da Rocha (1928-2021) assumed a prominent position in contemporary Brazilian architecture. In 2006 he was awarded the Pritzker Prize. Mendes da Rocha’s production is characterized by the unique combination of rationality, the essentiality of constructive solutions, intransigence in the use of materials and disdain for the superfluous.


Far Out Recordings

Music Label

Far Out Recordings was founded in 1994 by London DJ and record producer Joe Davis. His longstanding and insatiable passion for Brazilian music, fuelled by his initial love of the jazz, funk and soul ubiquitous on the Rare Groove scene in 1980s London, took him to Brazil first as a teenager. It was there that his enthusiasm for record-collecting led him to some of his musical heroes and the eventual formation of musical bonds and close friendships. Joe’s early discoveries led to him becoming the UK’s foremost authority on Brazilian music, much of it little-known here before his enthusiastic endorsements began to ring out across the music scene. This led to the inevitable, and the keen young music fan and DJ with an entrepreneurial flair founded Far Out Recordings.






Displaay is an independent typefoundry established in 2016 and based in Prague, Czech Republic. Their team has numerous collaborators around the world.
The foundry focuses on retail and custom typefaces. The aim is to develop distinctive typefaces that are missing on the market. Specific moments of imperfection and spontaneous irregularities inspire their ethos.




Grid Systems in Graphic Design

Book Design

This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possible presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession.