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Mucho Blog 4

The Rise of the Chief Design Officer

Why top companies and other big innovators invest in design leadership.

Designing the Future

The collaboration between Jony Ive and OpenAI goes beyond gadgets or features.

Mucho on My Life In Design podcast

Purpose. Impact. Recognition: How Piraeus Bank’s Rebrand Set the Stage for Award-Winning Impact

Congratulations to our client, Piraeus Bank, on being honored with three prestigious Euromoney Awards for Excellence 2025: Best Bank for ESG in Greece, and Best Digital Bank in Greece, as well as Europe´s Best Bank for Corporate Responsibility 2025 (Source: Euromoney, July 2025).

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Mucho Appointed to Serve the NY-based Art Directors Club Board

We are (beyond) proud to share that Mucho joins forces alongside a group of global creative leaders in design and advertising, named to serve on the Art Directors Club (ADC) Board: the world’s first creative non-proift organisation, founded in 1920, in New York, and the home of The One Club for Creativity.

Our client Four Seasons Hotels expanding operations in Spain

Following successful launches in Madrid, and more recently, Mallorca — for which we proudly crafted the visual identity, Four Seasons Hotels is further strengthening its presence in Spain with a new luxury hotel opening in Seville, scheduled to open by late 2027. (Source: CPP Luxury)

Caapsai Cover

The Shape of Becoming: main title design by Mucho

Caapsai, in collaboration with Freepik created a Gen AI-driven film, featured at the opening and closing for Upscale Conf. in San Francisco. And we are thrilled to see the main title design we created for The Shape of Becoming come to life, as part of the film.

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Good content makes the difference

Quality content that resonates with customers builds trust, connections, and sales. This requires value-based ideas, solid strategy, and great design.

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How concepts shape client decisions in the process of branding

When you bring your branding work to the client, how do you name it? Proposals? Routes? Options? Alternatives? Each term carries distinct connotations, subtly influencing the client’s journey toward their new identity. At Mucho, we call them futures!

Tilman Solé speaks to Type Paris about the best way to work and his taste in Music.