1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Contact

Value

Meaning

Future

V

Designed

Insights

Insights

Latest

Thinking

News

Culture

Designing the Future

The collaboration between Jony Ive and OpenAI goes beyond gadgets or features — it marks a fundamental shift in designing the future. A shift that is rooted in values, putting a premium on a humane approach to innovation.

Mucho sketch 2

Good content makes the difference

Quality content that resonates with customers builds trust, connections, and sales. This requires value-based ideas, solid strategy, and great design.

Mucho on My Life In Design podcast

Caapsai Cover

The Shape of Becoming: main title design by Mucho

Caapsai, in collaboration with Freepik created a Gen AI-driven film, featured at the opening and closing for Upscale Conf. in San Francisco. And we are thrilled to see the main title design we created for The Shape of Becoming come to life, as part of the film.

Mucho Pride Post 2025

Pride Voices: Celebrating Queer Creativity

As a brand agency, creativity is at the heart of everything we do. This Pride Month, we are turning the spotlight on the LGBTQIA+ artists who inspire us, challenge us and remind us of the true power of creativity. Our curated list celebrates bold voices, visionary makers, and cultural contributors, redefine how we see, and design the world around us.

Screenshot 2025 06 18 at 15 32 49

Revisiting Levi’s Internal Campaign: the Unlabeled

When Levi Strauss & Co. Europe sought to bring clarity, name, and identity to their new internal Employee Resource Group (ERG) initiative back in 2019, Mucho came on board to help shape what became known as Unlabeled.

Mucho Talks Emotional Storytelling at ICARE Chile 2025

Mucho was honored to be among thirteen global keynote speakers at ICARE’s XXXII Chilean Marketing Congress 2025. Our talk focused on emotional storytelling — a powerful response to today’s oversaturated and fatigued landscape.

Unnamed 1

How concepts shape client decisions in the process of branding

When you bring your branding work to the client, how do you name it? Proposals? Routes? Options? Alternatives? Each term carries distinct connotations, subtly influencing the client’s journey toward their new identity. At Mucho, we call them futures!

Brand Ideal DNA®: A data-backed methodology for strategic branding decision-making

Discover how data-informed creativity and prototyping can minimize risk and drive brand success

Tilman Solé speaks to Type Paris about the best way to work and his taste in Music.