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Insights

Mucho Blog 4
The Rise of the Chief Design Officer
Why top companies and other big innovators invest in design leadership.
Thinking
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Designing the Future
The collaboration between Jony Ive and OpenAI goes beyond gadgets or features.
Thinking
Mucho on My Life In Design podcast
News
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The Ocean Race Europe 2025 Leg 4 is en Route to Genova
As of today, Monday, September 1, 2025, The Ocean Race Europe is actively racing on Leg 4; from Nice, France, en route to Genova, Italy, covering approximately 550 nautical miles.
News
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The Power of a Tiny Accent (and the strategy behind it)
The legendary publisher, Enciclopèdia Catalana is celebrating its 60th anniversary. 
News
Colnago Tour de France victory x UAE team thumbnail
Congratulations to Colnago on Tour de France Victory
Congratulations to our client, Colnago, the world’s most exclusive brand of road and gravel bikes, on their remarkable victory with UAE Team Emirates Tour de France; the key event in cycling.
News
Purpose. Impact. Recognition: How Piraeus Bank’s Rebrand Set the Stage for Award-Winning Impact
Congratulations to our client, Piraeus Bank, on being honored with three prestigious Euromoney Awards for Excellence 2025: Best Bank for ESG in Greece, and Best Digital Bank in Greece, as well as Europe´s Best Bank for Corporate Responsibility 2025 (Source: Euromoney, July 2025). 
News
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Good content makes the difference
Quality content that resonates with customers builds trust, connections, and sales. This requires value-based ideas, solid strategy, and great design.
Thinking
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How concepts shape client decisions in the process of branding
When you bring your branding work to the client, how do you name it? Proposals? Routes? Options? Alternatives? Each term carries distinct connotations, subtly influencing the client’s journey toward their new identity. At Mucho, we call them futures!
Thinking
Tilman Solé speaks to Type Paris about the best way to work and his taste in Music.
News