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Insights

Insights

Ferrari, Brand Gymnastics and the Limits of Flexibility
Why even the strongest brands need to warm up before they stretch.
Thinking
List cover brand mascots
Misconceptions about brand mascots, and why they are back
Thinking
Mucho to Serve the NY-based Art Directors Club Board
News
Rob News Interview
Rob Duncan reflects on his creative journey in a changing industry
Rob Duncan, Partner and Creative Director at Mucho San Francisco, joins Dave Hale on Journey Map, the Craft & Crew podcast exploring the people and ideas shaping the creative industry.
News
World Cup26 Recap Posters Mucho
The Art of Sport x World Cup 2026 Collection: 48 Posters for the Beautiful Game
We’ve designed 48 original posters celebrating the culture, identity and stories of every nation competing at the FIFA World Cup 2026.
News
List cover black
Three Mucho projects recognised in a new publication on contemporary brand design
Visa, Stern Grove Festival, and the Art Gallery of NSW were selected for The Elements of Brand Design by Studio Vista and Taschen: a global showcase of contemporary identity systems and visual language.
News
List cover evento
A Talk in Lisbon on How Mucho Became a Global Collective
At the 28º CCP Festival in Lisbon, Marc Català and Pablo Juncadella talked about shared growth and building Mucho together.
News
Website Post
Why AI Is Making Branding More Essential Than Ever
Creativity in the age of AI isn’t about getting good with the tools, it demands stronger ideas.
Thinking
Motion Article Website Cover
Is Your Brand Moving or Being Left Behind?
Motion design is no longer a nice-to-have. It is a must-have.
Thinking