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Value
Meaning
Future
Designed
Insights

Insights

Mucho sketch 2
Good content makes the difference
Quality content that resonates with customers builds trust, connections, and sales. This requires value-based ideas, solid strategy, and great design.
Thinking
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How concepts shape client decisions in the process of branding
When you bring your branding work to the client, how do you name it? Proposals? Routes? Options? Alternatives? Each term carries distinct connotations, subtly influencing the client’s journey toward their new identity. At Mucho, we call them futures!
Thinking
Tilman Solé speaks to Type Paris about the best way to work and his taste in Music.
News
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Gobi is well-known in its native Mongolia but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. Mucho needed to discover its unique story, one that could be translated into a more premium look and feel while still being accessible and representing Mongolia’s heritage and culture. Gobi is the largest cashmere garment manufacturer in Mongolia, and that’s what makes it special.
News
R Ob Insta
The emotional power of design, and the unpredictable rise of AI in the creative industry Interview.
A big thank you to Sabine Danek and PAGE design magazine in Germany for featuring Mucho and Mucho San Francisco in their latest edition! Our Creative Director and Partner, Rob Duncan, had the opportunity to share insights on a range of topics—from the beauty of San Francisco, to the emotional power of design, and the unpredictable rise of AI in the creative industry.
News
Conversations, connections and community.
Some thoughts from Mucho Melbourne Partner Dominic Hofstede on presenting and participating in The Design Conference 2024. In a profession where client presentations are as close to theatre as most designers get, the conference stage presents a unique opportunity to experience the buzz of an audience.
News
Our client Bash- Brand impact after 1 year of launch
Last week, TFG (The Foschini Group) announced their annual financial results, highlighting the strong performance of our client Bash despite economic challenges. Bash is truly shaking things up and achieving great things along the way. Here are some numbers after one year of launching the brand: Nº1 South African Fashion and Lifestyle app 45% increase in first-time shoppers 22% to R5, 6 billion thanks to the performance of the Brand Bash 83% increase in multi-brand sales Don’t miss the case study of this great project.
News
WhyTalk with Tina Frey

Our latest WhyTalk featured Tina Frey and was during San Francisco Design Week. Tina Frey is an artist, known for crafting hand-sculpted resin pieces in her wabi-sabi style. She started TF Design from her home thirteen years ago with no formal training. Her career started out in finance, working with massive global corporations and small businesses alike. Despite the financial stability, there was something tugging at her soul and calling her to make a chance. After an exit from a startup, she decided to take the leap towards art, into the world of creating.

Click on this article to view up-coming and past WhyTalks.
News
Brand Ideal DNA
Brand Ideal DNA®: A data-backed methodology for strategic branding decision-making
Discover how data-informed creativity and prototyping can minimize risk and drive brand success
Thinking
Is Your Brand Obsessed enough
Is Your Brand Obsessed enough?
There’s a lot brands can learn from entrepreneurs, actors, athletes, CEOs and artists that embrace their obsession to become the very best of themselves.
Thinking