Greenstone, a hospitality and F&B group approached Mucho to set up a group of medium to high quality restaurants, all with very specific concepts and circumstances. By relating the values of Harmony and Pleasure we created a strong and emotional purpose. These were also the values to make the customer the main character of the restaurants, to enjoy a urban eden concept. All of them were to be related somehow, through a general concept of healthy natural food, but each one keeping its unique concept. For each of them we developed each of the restaurants, from naming to final assets.
Visual Balance
For the image of Candela, a contemporary mediterranean restaurant, we used pagan catalan masks to set off a sense of local celebration. Emphasizing the masks, we used white as a background throughout the identity, thus providing great visual balance. Something to empower the gastronomic proposal of this restaurant, based on grilled fish and seafood, as well as paellas using the traditional method of cooking over a wood fire.
