The Challenge
Colnago, an iconic brand deeply admired by every rider and cycling lover, found its legacy beginning to fade in recent years.
Despite carrying the heritage of determination, passion, and timeless design, the brand was losing the sheen of its legendary status.
The challenge was to elevate the brand back to its legendary status and also expand Colnago’s excellence into new territories in the future. This meant transforming Colnago into a unique lifestyle brand that could stretch from apparel to cafes, from hotels to a broad range of experiences, a movement coined as “the Colnago Revolution”.