The emotional power of design, and the unpredictable rise of AI in the creative industry Interview.

This is the second Issue of The Mucho Standard, a series of portfolios featuring our work in the different industries we have been working on. Health is the second one, and we want to give you a sneak peak into it here!

Gobi is well-known in its native Mongolia but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. Mucho needed to discover its unique story, one that could be translated into a more premium look and feel while still being accessible and representing Mongolia’s heritage and culture. Gobi is the largest cashmere garment manufacturer in Mongolia, and that’s what makes it special.

Some thoughts from Mucho Melbourne Partner Dominic Hofstede on presenting and participating in The Design Conference 2024. In a profession where client presentations are as close to theatre as most designers get, the conference stage presents a unique opportunity to experience the buzz of an audience.