Insights

Kodak is nostalgic. And the mood is contagious.Case in point is Kodak’s newest release, the Charmera, a digital tribute to the 1987 Kodak Fling, the company’s first-ever single-use film camera. Introduced in 1987, the Fling earned its place in the pages of history by making photography accessible, affordable, and fun, defining late ’80s and ’90s consumer culture, and laying the groundwork for the digital camera boom. In other words, it shaped how a generation captured and shared memories, a legacy the Charmera revives with style. Image via Says.

This September kicked off in the spirit of sport, celebrating two of Mucho’s endurance sports clients; The Ocean Race Europe 2025 finale in Boka Bay, Montenegro; and Everesting’s first World Championship on Mount Etna in Sicily; with both reaching new milestones across seas and mountains respectively, inspiring sport communities worldwide.

Protopixel celebrated a decade of creating with light at a milestone event, where we had the honor of unveiling their new brand identity; one that transforms perspectives into reality and invites everyone to ‘Build Anything with Light’ with seamless precision and uncompromising standards.

As of today, Monday, September 1, 2025, The Ocean Race Europe is actively racing on Leg 4; from Nice, France, en route to Genova, Italy, covering approximately 550 nautical miles.

The legendary publisher, Enciclopèdia Catalana is celebrating its 60th anniversary. 

Congratulations to our client, Colnago, the world’s most exclusive brand of road and gravel bikes, on their remarkable victory with UAE Team Emirates Tour de France; the key event in cycling.

Congratulations to our client, Piraeus Bank, on being honored with three prestigious Euromoney Awards for Excellence 2025: Best Bank for ESG in Greece, and Best Digital Bank in Greece, as well as Europe´s Best Bank for Corporate Responsibility 2025 (Source: Euromoney, July 2025). 

We are (beyond) proud to share that Mucho joins forces alongside a group of global creative leaders in design and advertising, named to serve on the Art Directors Club (ADC) Board: the world’s first creative non-proift organisation, founded in 1920, in New York, and the home of The One Club for Creativity. 

Following successful launches in Madrid, and more recently, Mallorca — for which we proudly crafted the visual identity, Four Seasons Hotels is further strengthening its presence in Spain with a new luxury hotel opening in Seville, scheduled to open by late 2027. (Source: CPP Luxury)

Caapsai, in collaboration with Freepik created a Gen AI-driven film, featured at the opening and closing for Upscale Conf. in San Francisco. And we are thrilled to see the main title design we created for The Shape of Becoming come to life, as part of the film.

As a brand agency, creativity is at the heart of everything we do. This Pride Month, we are turning the spotlight on the LGBTQIA+ artists who inspire us, challenge us and remind us of the true power of creativity. Our curated list celebrates bold voices, visionary makers, and cultural contributors, redefine how we see, and design the world around us.

When Levi Strauss & Co. Europe sought to bring clarity, name, and identity to their new internal Employee Resource Group (ERG) initiative back in 2019, Mucho came on board to help shape what became known as Unlabeled.