Celebrating another chapter in Colnago’s legendary legacy
The 2026 Tour de France began in Barcelona and concluded with another milestone for Colnago. Racing alongside UAE Team Emirates-XRG throughout the Tour, the brand continued to build on a legacy shaped by generations of the world’s greatest riders.
To commemorate the victory, Colnago unveiled a collection of eight bespoke Y1Rs bicycles, created exclusively for the riders of UAE Team Emirates-XRG. Seven are finished in the Tour’s iconic Yellow, celebrating the team’s collective achievement, while Isaac del Toro’s edition is presented in White to honour his Young Rider classification. Each bike tells a personal story through details inspired by the route from Barcelona to Paris, the rider’s nationality and individual achievements throughout the race. The collection will remain exclusive to the team and will not be available commercially.
When we partnered with Colnago, our ambition was to help shape the next chapter of one of cycling’s most iconic brands, honouring its Italian spirit while expressing its ambition for the future. Moments like this remind us that the strongest brand strategies are those that continue to create meaning long after the finish line.
Congratulations once again, Colnago!
We’re proud to have partnered with such an iconic brand and to see it continue to shape the future of cycling at the highest level of the sport.
Explore the Colnago case study here.
Stage 2 photo credits: © A.S.O./Thomas Maheux and © A.S.O. / Charly Lopez. Images courtesy of the Tour de France Stage 2 Photo Gallery.
Final Tour photo credits: Images courtesy of Colnago. Photography © Colnago.
