Mucho rebrand breathes new life into 92-year-old free festival in San Francisco

This is the second Issue of The Mucho Standard, a series of portfolios featuring our work in the different industries we have been working on. Health is the second one, and we want to give you a sneak peak into it here!

Gobi is well-known in its native Mongolia but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. Mucho needed to discover its unique story, one that could be translated into a more premium look and feel while still being accessible and representing Mongolia’s heritage and culture. Gobi is the largest cashmere garment manufacturer in Mongolia, and that’s what makes it special.

A big thank you to Sabine Danek and PAGE design magazine in Germany for featuring Mucho and Mucho San Francisco in their latest edition! Our Creative Director and Partner, Rob Duncan, had the opportunity to share insights on a range of topics—from the beauty of San Francisco, to the emotional power of design, and the unpredictable rise of AI in the creative industry.