PWAC Case Study 01

Puig Women’s America’s Cup logo reveal

Mucho created a symbol and a visual language for the Women’s America’s Cup, revealed during the presentation of this historic event. The Puig Women’s America’s Cup, held in Barcelona from October 5 - 13, is a highlight of the 37th America’s Cup. Puig, as the Naming Partner, underscores its Barcelona roots and nautical heritage.

Mucho has created a symbol and a visual language for the Women’s America’s Cup, which has been revealed during The Puig Women’s America’s Cup presentation. This historic event will take place in Barcelona from October 5 - 13, and is set to be a highlight of the 37th America’s Cup. Six new teams from Spain, the Netherlands, Canada, Germany, Sweden, and Australia join the established participants, enhancing the anticipation for an extraordinary nautical experience.

Puig, a global Premium Beauty company, is the Naming Partner of this first-ever women’s race in America’s Cup history. This reflects Puig’s roots in Barcelona and its nautical heritage. Marc Puig emphasised, “We are proud to support this initiative as sailing, Barcelona, and women are integral to Puig.”

The trophy for the Puig Women’s America’s Cup, designed by Spanish architect Patricia Urquiola, was unveiled at the Fundació Joan Miró. For the first time in 173 years, the America’s Cup includes a women’s edition, providing a platform to showcase female talent in sailing.

“It is a great pleasure and honour to accompany Puig and the America’s cup in this amazing journey that should shape a new dimension to this legendary competition”
Pablo Juncadella, Partner at Mucho
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The Puig Women’s America’s Cup is the first race since 1995, that women participate on board, and one of the highlights of this historic sports competition, which celebrates its 37th edition in Barcelona. Puig, the global sponsor of the competition and Naming Partner of the women’s race, together with the organization of the America’s Cup, came to Mucho to design the image and the visual language of this event that represents a revolution for this sport.