Caldea flows toward growth
Doubling its performance in 2025, Caldea consolidated a year of sustained expansion after its brand renewal with Mucho.
Caldea closes 2025 with a net profit of approximately €3.4 million, more than double the previous year, alongside revenues of €25.5 million (+14%) and 425,000 visitors (+8%).
This growth is part of a strategic transformation that includes business diversification, deep digitalisation, the modernisation of its facilities and the construction of a new hotel tower scheduled to open at the end of 2026. The brand renewal we shaped together became a structural pillar of this evolution, supporting Caldea’s ambitious investment and growth plan while consolidating its role within a new Andorra.
Behind The Flow of the Good Life
We repositioned Caldea as a lifestyle brand for Millennials and Generation Z, promoting a healthier, more conscious way of life. We simplified its brand architecture, strengthened the parent brand and defined a clear brand purpose for the first time, building a complete identity system (visual, verbal, motion and sound) designed to perform consistently across physical and digital environments.
Caldea’s evolution shows how clear brand direction drives broader business ambition.
Discover the story behind a brand that continues to flow forward. Full case study here.
