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Everesting Enters the Global Arena with First-Ever World Championship

This September kicked off in the spirit of sport, celebrating two of Mucho’s endurance sports clients; The Ocean Race Europe 2025 finale in Boka Bay, Montenegro; and Everesting’s first World Championship on Mount Etna in Sicily; with both reaching new milestones across seas and mountains respectively, inspiring sport communities worldwide.

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The Ocean Race Europe 2025 concluded in Boka Bay, Montenegro, with Team Biotherm claiming overall victory, followed by PAPREC ARKÉA TEAM and Swiss team Holcim-PRB in second and third places respectively, after an intense series of leg. With a 46-year legacy, the race continues to drive innovation, sustainability, and high-performance excellence, supported by its recently refreshed brand narrative.

Biotherm ocean race

Reaching a global stage, Everesting hosted its very first World Championship on Mount Etna in Sicily, crowning the inaugural Everesting World Champions, with British cyclist Illi Gardner and Canadian rider Jack Burke winning the women’s and men’s titles respectively. With over 100 riders from 16 nations participating, this sports event marked a milestone for Everesting, taking them from a grassroots challenge, into a global endurance phenomenon.

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When Mucho crafted Everesting’s dynamic brand identity, we brought to life key visual elements—the Sweat, Blood, and Tears symbol and geometric typeface—embodying the sport’s perseverance, intensity, and ethos,  while reflecting Everesting’s commitment to endurance, perseverance, and engaging a global community of riders.

From ocean racing to extreme cycling, both events showcase endurance, leadership, and community, highlighting how visionary brands push limits and inspire global audiences.

Explore Everesting’s case study here.

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