Three Mucho projects recognised in a new publication on contemporary brand design
Visa, Stern Grove Festival, and the Art Gallery of NSW were selected for The Elements of Brand Design by Studio Vista and Taschen: a global showcase of contemporary identity systems and visual language.
Mucho’s work is featured in The Elements of Brand Design, the new book by studio vista, published by Taschen.
From reimagining Visa’s identity for a digital-first world, to creating an evergreen system for Stern Grove Festival built around sound and community, and developing a flexible cultural identity for the Art Gallery of NSW, these projects are included alongside more than 100 contemporary brand systems from around the world.
The publication explores the elements that shape today’s most distinctive brands, from typography and symbols to motion, structure, and visual language, offering a closer look at the thinking behind contemporary identity design.
- Revisit the Visa case study here.
- Revisit the Stern Grove Festival case study here.
- Revisit the Art Gallery of NSW case study here.
We’re proud to see these projects included among such an outstanding selection of global brands, studios, and identity systems.
Congratulations to everyone involved in bringing this beautiful publication to life.
